The Medium is the Message
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The Medium is the Message


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About This Project

buy female viagra online india The Medium is the Message is a phrase created by Marshall McLuhan and used in his book titled Understanding Media: The Extensions of Man. In the assigned excerpt from his book, McLuhan observes the types of mediums or technologies that are in development that impact the habits of humankind.

The bookform is an accordion folded book with a detachable cover. I chose to interpret McLuhan’s reading by examining the technology of image capturing devices such as cameras, phones, video cameras, as well as social media outlets.